Need high value
users for your website
or mobile app?

Look no further!

I am a digital marketing professional with 7+ years of experience running high performance acquisition campaigns across websites & mobile apps and an obsession with maximising conversion rates and ROI.
I have worked across a variety of different industries and B2C & B2B business models. From early-stage & growing startups to established companies and corporations – I know how to achieve the best-possible return for your marketing budget.

I Can Help You with

SEM aka PPC aka Paid Search

Efficient keyword-based campaigns capturing intent-driven users on all major (and minor) search engines:

Google Ads
Bing Ads
Apple Search Ads
Yahoo
Yandex

Social Media Ads aka Paid Social

Goal-oriented social advertising campaigns focused on the businesses’ target audience across all important social networks:

Mobile App Marketing

Mobile app focused user acquisition based on ROI & In-app conversions, install volume and user retention
Mobile tracking and 3rd party attribution
Google UAC & Apple Search Ads
App Store optimization (ASO)
Mobile acquisition fraud detection & prevention.

B2B Lead Gen

Optimizing the lead funnel combining upper, mid and lower funnel measures
KPI definition and attribution for long sales cycles
Aligning performance marketing strategy with sales team processes
Account-based Marketing (ABM) campaigns
Seamless Integration of paid online marketing channels with the company’s CRM (Salesforce, Hubspot, Pipedrive etc.)

Ad Account Setup & Optimization

Effectively structuring & creating campaigns from scratch on all major online advertising platforms
Quickly scaling and continuously optimizing campaigns in order to meet volume & ROI goals
Areas include: Campaign settings, Targeting, Bidding methods, Creatives, Audiences, Landing Pages, Product feeds and more

Testing

Design & Execution of statistically reliable tests (A/B, Multivariate)
Common subjects include: Creatives, Landing Pages, Targeting as well as Paid Online Marketing Uplift

Tracking & Attribution

Setting up reliable conversion tracking and campaign tracking parameters as well as integrations with platforms such as Google Analytics
Handling tags for product feeds & audience creation
Attribution modeling (multi-touch, cross-platform) & customer LTV calculation

Marketing Automation

Taking online marketing efforts to the next level by implementing tools and scripts to automatise campaign work processes & reporting

Reporting

Design and Creation of Online Marketing Dashboards for performance tracking and as a base for data-driven decision making
Visualization in tools such as Google Data Studio or Tableau

Account Audit

In-depth evaluation of accounts and actionable recommendations

Coaching

Teaching basic or advanced skills across ad platforms to both executives and employees

Interim Management

Leading Performance Marketing squads during startup and transition periods

Some references

"I have been working with Ben for the last four months and can highly recommend him as a performance marketing expert (NPS=10 :-)). For an e-commerce project he helped us set up paid social ads and paid search ads (including intuitive tracking in Google Data Studio). I am super happy with the results and his way of working/communicating."

"Ben is one of the most knowledgeable online marketers I know. He is very structured and he's got great analytical skills and attention to detail. I learned a lot from Ben by working by his side. He is a great team player, I'll be more than happy to work together with him again in the future!"

"Ben is an amazing performance marketeer! He is highly skilled, very structured, communicates perfectly and brings value immediately. I highly recommend working with him and we will certainly do so ourselves!"

"I'm impressed with Ben's outstanding readiness to perform. He built up several Google Adwords accounts from scratch and lead them to great success in terms of revenue growth and ROI. He possesses excellent technical knowledge, great patience and a data-driven approach when solving complex problems in SEM and other Online Marketing channels."

"Ben supported us on early-stage a mobile app project with his expertise in performance marketing by planning the campaigns, setting up tests & managing our Facebook ad account. We were very happy with Ben's work and look forward to working with him in the future."

"I'm working with Ben for a while now and I'm impressed of his diligent, hands-on and execution driven work. Not only a highly skilled marketing professional, but also a great person to work with. Unlike many Marketing freelancers, Ben does focus on delivering fast results and save time where possible rather than "selling" his hours. Looking forward to continue working with Ben."

"Ben spontaneously helped us out in the agency as a performance freelancer (social-advertising). We were super happy with Ben's work. He was super competent, very senior and knows his business! I am looking forward to hopefully working with him again soon!"

Concerted ACTION

Free Consultation

First we will have a call or meeting in order to get to know each other, assess your company’s situation and how I could help you with your goals and any problems you might have.
100% free of charge!

Game Plan

Based on our first conversation I will come up with a proposal containing strategy and practical measures focused on achieving your goals. A quote depending on the scope of the project will be included.

Execution

Having agreed on the action items and terms of the cooperation I will get to work, implement all digital marketing campaigns and monitor their impact. In order to ensure highest transparency, I will send regular reports and/or keep you up-to-date via calls.

Some brands I worked with

Your Investment

As with most services, in performance marketing there are no one-for-all solutions. Thus I do not work on pre-determined models or rates. After carefully assessing the situation and taking into account your project’s scope I will make an offer tailored to your individual needs. My main concern is to deliver results which create value for your investment rather than implementing an out-of-the-box solution. The investment models of my services echoe this.

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