Need high value
users for your website
or mobile app?
Look no further!
Meet Ben, Performance Marketing Leader with a proven track record of creating sustainable business growth.
I am a data-driven digital marketing professional with over a decade of experience and a knack for maximizing conversion rates & ROI.
Well-versed with digital marketing across the board and leading paid acquisition teams, I am currently available as an independent contractor for startups in growth mode and established companies as well as corporations looking to optimize or scale their digital marketing efforts.
Need a hand?
I Can Help You with
Performance Marketing & Growth Strategy
- Buidling your Growth Strategy from scratch including marketing infrastructure, channel mix, budget distribution, messaging and user journey
- Coordination for all relevant internal and external ressources towards marketing goals (Product, Copywriting, Design, BI etc.)
SEM aka PPC aka Paid Search
Efficient keyword-based campaigns capturing intent-driven users on all major (and minor) search engines:
- Google Ads
- Bing Ads
- Apple Search Ads
Social Media Ads aka Paid Social
Goal-oriented social advertising campaigns focused on the businesses’ target audience across all important social networks:
Mobile App Marketing
- Mobile app focused user acquisition based on ROI & In-app conversions, install volume and user retention
- Mobile tracking and 3rd party attribution, incl. post-IDFA solutions (SKAN / SKAdNetwork)
- Google UAC & Apple Search Ads
- App Store optimization (ASO)
- Mobile acquisition fraud detection & prevention.
B2B Lead Gen
- Optimizing the lead funnel combining upper, mid and lower funnel measures
- KPI definition and attribution for long sales cycles
- Aligning performance marketing strategy with sales team processes
- Account-based Marketing (ABM) campaigns
- Seamless Integration of paid online marketing channels with the company’s CRM (Salesforce, Hubspot, Pipedrive etc.)
- Creation & management of top-tier optimized product feeds as well as seamless integration and sync with all major merchant centers and ad platforms
- Google & Bing Shopping campaigns
- E-Commerce focused Paid Social and PPC campaigns
- Dynamic Retargeting of product views, cart abandoners & past purchasers
Ad Account Setup & Optimization
- Effectively structuring & creating campaigns from scratch on all major online advertising platforms
- Quickly scaling and continuously optimizing campaigns in order to meet volume & ROI goals
- Areas include: Campaign settings, Targeting, Bidding methods, Creatives, Audiences, Landing Pages, Product feeds and more
- Design & Execution of statistically reliable tests (A/B, Multivariate)
- Common subjects include: Creatives, Landing Pages, Targeting as well as Paid Online Marketing Uplift
Tracking & Attribution
- Setting up reliable conversion tracking and campaign tracking parameters as well as integrations with platforms such as Google Analytics
- Dealing with tracking restrictions around GDPR, Cookie Consent & iOS14
- Handling tags for product feeds & audience creation
- Attribution modeling (multi-touch, cross-platform) & customer LTV calculation
Taking online marketing efforts to the next level by
- implementing tools and scripts to automatise campaign management, optimization, funnels & reporting
- leveraging AI tools like Chat GPT for copywriters, designers and content creators
- Querying data from all relevant marketing data sources
- Design and Creation of Online Marketing Dashboards for performance tracking and as a base for data-driven decision making
- Visualization in tools such as Google Data Studio or Tableau
In-depth evaluation of accounts and actionable recommendations
Teaching basic or advanced skills across ad platforms to both executives and employees
Leading Performance Marketing squads during startup and transition periods
Some client references
Selection of brands I worked with
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