online marketing account audit workshop coaching interim management
marketing automation mobile app marketing user acquisition
campaign optimization ab multivariate incrementality testing
digital marketing strategy account setup tracking attribution

Need high value
users for your website
or mobile app?

Look no further!

I am a digital marketing leader with 8+ years of experience strategizing and running high performance acquisition campaigns across websites & mobile apps. With an obsession for maximising conversion rates and ROI I have worked extensively with all major online ad platforms and know how to leverage them for your business goals.
I have worked across a variety of different industries and B2C & B2B business models. From early-stage & growing startups to established companies and corporations – I know how to achieve the best-possible return for your marketing budget.

I Can Help You with

  • Buidling your Growth Strategy from scratch including marketing infrastructure, channel mix, budget distribution, messaging and user journey
  • Coordination for all relevant internal and external ressources towards marketing goals (Product, Copywriting, Design, BI etc.)

Efficient keyword-based campaigns capturing intent-driven users on all major (and minor) search engines: 

  • Google Ads
  • Bing Ads
  • Apple Search Ads
  • Yahoo
  • Yandex

Goal-oriented social advertising campaigns focused on the businesses’ target audience across all important social networks:

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • Youtube
  • Linkedin
  • Xing
  • Snapchat
  • TikTok
  • Mobile app focused user acquisition based on ROI & In-app conversions, install volume and user retention
  • Mobile tracking and 3rd party attribution
  • Google UAC & Apple Search Ads
  • App Store optimization (ASO)
  • Mobile acquisition fraud detection & prevention.
  • Optimizing the lead funnel combining upper, mid and lower funnel measures
  • KPI definition and attribution for long sales cycles
  • Aligning performance marketing strategy with sales team processes
  • Account-based Marketing (ABM) campaigns
  • Seamless Integration of paid online marketing channels with the company’s CRM (Salesforce, Hubspot, Pipedrive etc.)
  • Creation & management of top-tier optimized product feeds as well as seamless integration and sync with all major merchant centers and ad platforms
  • Google & Bing Shopping campaigns
  • E-Commerce focused Paid Social and PPC campaigns
  • Dynamic Retargeting of product views, cart abandoners & past purchasers
  • Effectively structuring & creating campaigns from scratch on all major online advertising platforms
  • Quickly scaling and continuously optimizing campaigns in order to meet volume & ROI goals
  • Areas include: Campaign settings, Targeting, Bidding methods, Creatives, Audiences, Landing Pages, Product feeds and more
  • Design & Execution of statistically reliable tests (A/B, Multivariate)
  • Common subjects include: Creatives, Landing Pages, Targeting as well as Paid Online Marketing Uplift
  • Setting up reliable conversion tracking and campaign tracking parameters as well as integrations with platforms such as Google Analytics
  • Dealing with tracking restrictions around GDPR, Cookie Consent & iOS14
  • Handling tags for product feeds & audience creation
  • Attribution modeling (multi-touch, cross-platform) & customer LTV calculation

Taking online marketing efforts to the next level by implementing tools and scripts to automatise campaign management, optimization, funnels & reporting

  • Querying data from all relevant marketing data sources
  • Design and Creation of Online Marketing Dashboards for performance tracking and as a base for data-driven decision making
  • Visualization in tools such as Google Data Studio or Tableau

In-depth evaluation of accounts and actionable recommendations

Teaching basic or advanced skills across ad platforms to both executives and employees

Leading Performance Marketing squads during startup and transition periods

Some references

"I have been working with Ben for the last four months and can highly recommend him as a performance marketing expert (NPS=10 :-)). For an e-commerce project he helped us set up paid social ads and paid search ads (including intuitive tracking in Google Data Studio). I am super happy with the results and his way of working/communicating."
Julius Patzelt
Julius PatzeltManaging Director | wattx
"It was fantastic to work together with Ben, who has exceptional expertise in performance marketing. His hands-on approach, consulting and strong understanding of social media and digital marketing were keys to success for our team. He is not only a reliable and forward thinking Growth Consultant but also an inspiring team player. I would recommend him for his expertise and innovative ideas and look forward to an opportunity to work with him again."
Sara Ripken
Sara RipkenHead of e-Commerce | Clasen Bio
"Ben was incredible to work with and was a huge game changer for a localization project we ran with him. He quickly got up to speed on our products and the paid search opportunity in front of us. In a short amount of time he outlined strategies that would help boost our outcomes; while interfacing seamlessly with our internal and external resources including a local agency, to drive performance gains. I'd gladly recommend working with Ben to anyone needing a sharp, driven paid search strategist who is an incredibly accomplished project manager."
Bryce Roberts
Bryce RobertsDirector Demand Gen | N-able
"Ben is one of the most knowledgeable online marketers I know. He is very structured and he's got great analytical skills and attention to detail. I learned a lot from Ben by working by his side. He is a great team player, I'll be more than happy to work together with him again in the future!"
Adrián Sarasa
Adrián SarasaUser Acquisition Director | letgo
“Ben has been instrumental in setting up new performance channels for us. He’s prepared to go above and beyond the call of duty, with proactive suggestions and a strong focus on results. I’d be happy to recommend him to any early stage companies wanting to go from 0 to 1 in their performance marketing.”
Neel Popat
Neel PopatFounder & CEO | Donut
"Ben is an amazing performance marketeer! He is highly skilled, very structured, communicates perfectly and brings value immediately. I highly recommend working with him and we will certainly do so ourselves!"
Marc Clemens
Marc ClemensFounder & CEO | CodeControl
"I'm impressed with Ben's outstanding readiness to perform. He built up several Google Adwords accounts from scratch and lead them to great success in terms of revenue growth and ROI. He possesses excellent technical knowledge, great patience and a data-driven approach when solving complex problems in SEM and other Online Marketing channels."
Matthias Schmidt
Matthias SchmidtHead of Online Marketing | hometogo
"As a marketing executive, I come in contact with a lot of online marketing freelancers - and when it comes to e-commerce and digital marketing, Ben is one of the best I've met. We've worked together on several online channel projects at FinLInk, and aside from his skill set, what I appreciate most is how reliable and responsive Ben is. He is great for our development and always delivers an amazing result.I am happy to recommend Ben here on LinkedIn and do so personally in my network whenever I have the opportunity."
Toke Bransky
Toke BranskyMarketing Lead | FinLink
"Ben supported us on early-stage a mobile app project with his expertise in performance marketing by planning the campaigns, setting up tests & managing our Facebook ad account. We were very happy with Ben's work and look forward to working with him in the future."
Roland Grenke
Roland GrenkeCo-Founder | Dubsmash
"I'm working with Ben for a while now and I'm impressed of his diligent, hands-on and execution driven work. Not only a highly skilled marketing professional, but also a great person to work with. Unlike many Marketing freelancers, Ben does focus on delivering fast results and save time where possible rather than "selling" his hours. Looking forward to continue working with Ben."
Başar Caniperk
Başar CaniperkCEO | LoanLink
"Ben spontaneously helped us out in the agency as a performance freelancer (social-advertising). We were super happy with Ben's work. He was super competent, very senior and knows his business! I am looking forward to hopefully working with him again soon!"
Eric Linke
Eric LinkeSenior Project Manager | TLGG
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Concerted ACTION

01

Free Consultation

First we will have a call or meeting in order to get to know each other, assess your company’s situation and how I could help you with your goals and any problems you might have.
100% free of charge!

02

Game Plan

Based on our first conversation I will come up with a proposal containing the measures necessary to achieve your marketing goals.
A quote depending on the scope of the project will be included.

03

Execution

Having agreed on the action items and terms of the cooperation I will get to work, implement all agreed upon measures and monitor their impact. In order to ensure highest transparency, I will send regular reports and/or keep you up-to-date via calls.

Some brands I worked with

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swiss
wattx
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zenjob
donut-app
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Zalando_
nable.negative
Clasen_Bio-Logo
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59_logo
tlgg
Kemmler-Kemmler-Logo-200x200-1
algorithmics-logo
ketchup
cc
ujet-logo

Your Investment

As with most services, in performance marketing there are no one-for-all solutions. Thus I do not work on pre-determined models or hourly rates. After carefully assessing the situation and taking into account your project’s scope I will make an offer tailored to your individual needs. My main concern is to deliver results which create value for your business – the investment model of my services echoes this.

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Get in touch

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