Need high value
users for your website
or mobile app?
Look no further!
I am a digital marketing leader with 8+ years of experience strategizing and running high performance acquisition campaigns across websites & mobile apps. With an obsession for maximising conversion rates and ROI I have worked extensively with all major online ad platforms and know how to leverage them for your business goals.
I have worked across a variety of different industries and B2C & B2B business models. From early-stage & growing startups to established companies and corporations – I know how to achieve the best-possible return for your marketing budget.
I Can Help You with
- Buidling your Growth Strategy from scratch including marketing infrastructure, channel mix, budget distribution, messaging and user journey
- Coordination for all relevant internal and external ressources towards marketing goals (Product, Copywriting, Design, BI etc.)
Efficient keyword-based campaigns capturing intent-driven users on all major (and minor) search engines:
- Google Ads
- Bing Ads
- Apple Search Ads
Goal-oriented social advertising campaigns focused on the businesses’ target audience across all important social networks:
- Mobile app focused user acquisition based on ROI & In-app conversions, install volume and user retention
- Mobile tracking and 3rd party attribution
- Google UAC & Apple Search Ads
- App Store optimization (ASO)
- Mobile acquisition fraud detection & prevention.
- Optimizing the lead funnel combining upper, mid and lower funnel measures
- KPI definition and attribution for long sales cycles
- Aligning performance marketing strategy with sales team processes
- Account-based Marketing (ABM) campaigns
- Seamless Integration of paid online marketing channels with the company’s CRM (Salesforce, Hubspot, Pipedrive etc.)
- Creation & management of top-tier optimized product feeds as well as seamless integration and sync with all major merchant centers and ad platforms
- Google & Bing Shopping campaigns
- E-Commerce focused Paid Social and PPC campaigns
- Dynamic Retargeting of product views, cart abandoners & past purchasers
- Effectively structuring & creating campaigns from scratch on all major online advertising platforms
- Quickly scaling and continuously optimizing campaigns in order to meet volume & ROI goals
- Areas include: Campaign settings, Targeting, Bidding methods, Creatives, Audiences, Landing Pages, Product feeds and more
- Design & Execution of statistically reliable tests (A/B, Multivariate)
- Common subjects include: Creatives, Landing Pages, Targeting as well as Paid Online Marketing Uplift
- Setting up reliable conversion tracking and campaign tracking parameters as well as integrations with platforms such as Google Analytics
- Dealing with tracking restrictions around GDPR, Cookie Consent & iOS14
- Handling tags for product feeds & audience creation
- Attribution modeling (multi-touch, cross-platform) & customer LTV calculation
Taking online marketing efforts to the next level by implementing tools and scripts to automatise campaign management, optimization, funnels & reporting
- Querying data from all relevant marketing data sources
- Design and Creation of Online Marketing Dashboards for performance tracking and as a base for data-driven decision making
- Visualization in tools such as Google Data Studio or Tableau
In-depth evaluation of accounts and actionable recommendations
Teaching basic or advanced skills across ad platforms to both executives and employees
Leading Performance Marketing squads during startup and transition periods
First we will have a call or meeting in order to get to know each other, assess your company’s situation and how I could help you with your goals and any problems you might have.
100% free of charge!
Based on our first conversation I will come up with a proposal containing the measures necessary to achieve your marketing goals.
A quote depending on the scope of the project will be included.
Having agreed on the action items and terms of the cooperation I will get to work, implement all agreed upon measures and monitor their impact. In order to ensure highest transparency, I will send regular reports and/or keep you up-to-date via calls.
Some brands I worked with
As with most services, in performance marketing there are no one-for-all solutions. Thus I do not work on pre-determined models or hourly rates. After carefully assessing the situation and taking into account your project’s scope I will make an offer tailored to your individual needs. My main concern is to deliver results which create value for your business – the investment model of my services echoes this.
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