Du brauchst
High Value User für deine
Website oder App?
Hier bist du richtig!
Ich bin Ben, Growth Marketing Leader mit einer erwiesenen Erfolgsbilanz für Unternehmenswachstum.
Ich bin ein datengetriebener Online Marketing-Profi mit über einem Jahrzehnt an Erfahrung und einem Talent für die Maximierung von Conversion Rates & ROI.
Neben Wissen in Online Marketing-Disziplinen auf breiter Front, liegen meine Schwerpunkte im Führen von Performance Marketing Teams. Ich bin verfügbar als unabhängiger Partner für Start-ups, Scale-ups und etablierte Unternehmen, die ihre digitalen Marketingaktivitäten optimieren oder skalieren wollen.
Benötigst du Hilfe?
Ich helfe dir bei
Online Marketing & Growth Strategie
- Entwicklung von Growth Strategie von Grund auf, einschließlich Marketinginfrastruktur, Kanalmix, Budgetverteilung, Messaging und User Journey
- Koordination aller relevanten internen und externen Ressourcen zur Erreichung der Marketingziele (Produkt, Copywriting, Design, BI etc.)
SEA / SEM alias Paid Search
Effiziente, keywordbasierte Kampagnen, um intentionsgetriebene Nutzer auf allen wichtigen (und weniger wichtigen) Suchmaschinen anzusprechen:
- Google Ads
- Bing Ads
- Apple Search Ads
- Yahoo
- Yandex
Social Media Ads alias Paid Social
Zielorientierte Social-Werbekampagnen fokussiert auf die Zielgruppe in allen wichtigen sozialen Netzwerken:
- Youtube
- Snapchat
- TikTok
Mobile App Marketing
- Mobile app-spezifische Nutzerakquise auf Basis von ROI & In-app Conversions, Installationsvolumen und Nutzer-Retention
- Mobilspezifisches Tracking und 3rd Party Attribution, inkl. Post-IDFA Lösungen (SKAN / SKAdNetwork)
- Google UAC & Apple Search Ads
- App Store optimization (ASO)
- Betrugserkennung und -prävention.
B2B Lead Gen
- Optimierung des Lead Funnels durch Kombination von upper-, mid- und lower-Funnel Maßnahmen
- KPI-Definition und Attribution für lange Saleszyklen
- Abstimmung der Performance Marketing-Aktivitäten mit den Prozessen des Vertriebsteams
- Account-based Marketing (ABM) Kampagnen
- Nahtlose Integration der paid Kanäle mit dem CRM des Unternehmens (Salesforce, Hubspot, Pipedrive usw.)
E-Commerce Growth
- Erstellung & Management von erstklassig optimierten Produkt-Feeds sowie nahtlose Integration und Synchronisation mit allen wichtigen Merchant Centern und Adplattformen
- Google & Bing Shopping-Kampagnen
- E-Commerce fokussierte Paid Social und PPC Kampagnen
- Dynamisches Retargeting von Produktaufrufen, Warenkorbabbrechern und früheren Käufern
Ad Account Setup & Optimierung
- Effiziente Strukturierung und Erstellung von Kampagnen von Anfang an auf allen wichtigen Plattformen
- Schnelle Skalierung und kontinuierliche Optimierung von Kampagnen zur Erreichung der Volumen- und ROI-Ziele.
- Zu den Bereichen gehören u.a. Kampagneneinstellungen, Targeting, Ausschreibungsmethoden, Kreative, Zielgruppen, Landing Pages und Produktfeeds.
Testing
- Design & Durchführung von statistisch zuverlässigen Tests (A/B, Multivariate)
- Zu den gängigen Bereichen gehören: Creatives, Landing Pages, Targeting sowie Paid Online Marketing Uplift.
Tracking & Attribution
- Aufbau von zuverlässigen Conversion-Tracking und Kampagnen-Tracking-Parametern sowie Integration mit Plattformen wie Google Analytics und Google Tag Manager
- Umgang mit Tracking-Restriktionen rund um die Themen GDPR, Cookie Consent & iOS14
- Handhabung von Tags für Produktfeeds und Zielgruppen
- Attributionsmodellierung (Multi-Touch, Cross-Plattform) & Kunden-LTV-Berechnung
Marketing Automation
Weiterentwicklung des Online-Marketings durch die Implementierung von Tools und Skripte zur Automatisierung der Kampagnen-Arbeitsprozesse und der Reportings.
Reporting
- Konzeption und Erstellung von Online-Marketing-Dashboards zum Tracken der Performance und als Grundlage für datengetriebene Entscheidungen
- Visualisierung in Tools wie Google Data Studio oder Tableau
Account Audit
Detaillierte Bewertung der Konten und Bereitstellung praktischer Empfehlungen
Coaching
Vermittlung von Grund- und Fortgeschrittenenkenntnissen auf allen Werbeplattformen an Führungskräfte und Mitarbeiter.
Interim Management
Leitung von Performance Marketing Teams in Start- und Übergangsphasen
Ein paar Referenzen
"I have been working with Ben for the last four months and can highly recommend him as a performance marketing expert (NPS=10 :-)). For an e-commerce project he helped us set up paid social ads and paid search ads (including intuitive tracking in Google Data Studio). I am super happy with the results and his way of working/communicating."
"It was fantastic to work together with Ben, who has exceptional expertise in performance marketing.
His hands-on approach, consulting and strong understanding of social media and digital marketing were keys to success for our team.
He is not only a reliable and forward thinking Growth Consultant but also an inspiring team player.
I would recommend him for his expertise and innovative ideas and look forward to an opportunity to work with him again."
"Ben was incredible to work with and was a huge game changer for a localization project we ran with him. He quickly got up to speed on our products and the paid search opportunity in front of us. In a short amount of time he outlined strategies that would help boost our outcomes; while interfacing seamlessly with our internal and external resources including a local agency, to drive performance gains. I'd gladly recommend working with Ben to anyone needing a sharp, driven paid search strategist who is an incredibly accomplished project manager."
"Ben is one of the most knowledgeable online marketers I know. He is very structured and he's got great analytical skills and attention to detail. I learned a lot from Ben by working by his side. He is a great team player, I'll be more than happy to work together with him again in the future!"
"Ben was our rockstar in the Performance Marketing team from June 2020 to Jul 2022. He established new processes and initiated innovative measurements to improve our performance in conversions, cost controlling and reporting. He showed incredible results in the area of customer acquisition, where TILCRA received an uplift of 85% in just 3 months. Ben is a power house and unmachted expert in his area. We had a lot of fun and success the same time. We would always hire Ben again!"
"Ben hat unser Innovation Studio für ca. 1 Jahr unterstützt. Er hat das gesamte Performance-Marketing Setup für unser digitales Produkt (Produktivitäts-App, Abo Geschäftsmodell) aufgebaut, mit uns aussagekräftige Kennzahlen entwickelt und dann auch die operative Steuerung von Google Ads, Instagram, Facebook, Twitter und Linkedin Ads übernommen. Ich schätze vor allem sein großes Fachwissen, was er auch gut vermitteln kann. Seine Entscheidungen waren immer gut begründet und mit uns abgestimmt. Seine Arbeit war immer sehr gut organisiert, schnell und zuverlässig."
“Ben has been instrumental in setting up new performance channels for us. He’s prepared to go above and beyond the call of duty, with proactive suggestions and a strong focus on results. I’d be happy to recommend him to any early stage companies wanting to go from 0 to 1 in their performance marketing.”
"Ben is an amazing performance marketeer! He is highly skilled, very structured, communicates perfectly and brings value immediately. I highly recommend working with him and we will certainly do so ourselves!"
"I'm impressed with Ben's outstanding readiness to perform. He built up several Google Adwords accounts from scratch and lead them to great success in terms of revenue growth and ROI. He possesses excellent technical knowledge, great patience and a data-driven approach when solving complex problems in SEM and other Online Marketing channels."
"As a marketing executive, I come in contact with a lot of online marketing freelancers - and when it comes to e-commerce and digital marketing, Ben is one of the best I've met. We've worked together on several online channel projects at FinLInk, and aside from his skill set, what I appreciate most is how reliable and responsive Ben is. He is great for our development and always delivers an amazing result.
I am happy to recommend Ben here on LinkedIn and do so personally in my network whenever I have the opportunity."
"Ben supported us on early-stage a mobile app project with his expertise in performance marketing by planning the campaigns, setting up tests & managing our Facebook ad account. We were very happy with Ben's work and look forward to working with him in the future."
"I'm working with Ben for a while now and I'm impressed of his diligent, hands-on and execution driven work. Not only a highly skilled marketing professional, but also a great person to work with. Unlike many Marketing freelancers, Ben does focus on delivering fast results and save time where possible rather than "selling" his hours. Looking forward to continue working with Ben."
"Ben spontaneously helped us out in the agency as a performance freelancer (social-advertising). We were super happy with Ben's work. He was super competent, very senior and knows his business! I am looking forward to hopefully working with him again soon!"
"Ben's one of the best. Highly reliable, top quality ad optimization.
If the job is of high importance, then you have found the right guy."
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